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Fatifishco is one of the leading exporters of pangasius fish in Vietnam
Our products are currently available in over 50 countries and territories
VISION & MISSION
CRITERIA & CORE VALUES
DEVELOPMENT STRATEGY
VISION & MISSION
VISION
Through owning closed and responsible value chains, Fatifish aims to build a complete ecosystem, bringing good values to all relevant members, putting Vietnam on the world map as a top quality fish supplier.
MISSION
At Fatifish, we constantly combine experience, creativity, and responsibility throughout the entire fish production value chain, from beginning to end. Our mission is to provide the global market with the best, cleanest, and most nutritious Vietnamese fish products; at the same time, to bring consumers peace of mind and the best experience at every dining table, during every meal.
What creates distinctive values at Fatifish is that we produce our products not only based on normal consumer needs, but also motivated by historical, cultural values and sustainable development goals such as ensuring food hygiene and safety, protecting the environment, balancing social benefits, and paying attention to animal welfare.
CRITERIA & CORE VALUES
Fatifish’s core criteria and values are accurately reflected through our Logo and Slogan.
Symbol of Trust & Stability.
The eight pieces of the logo represent eight core values and are also the foundation that we have continuously built, preserved, and promoted over the past 30 years.
DEVELOPMENT STRATEGY
Fatifish’s strategy in the coming period is to form global closed fish value chains, putting Vietnam on the map as a top quality fish supplier. Fatifish focuses on creating Pangasius fish products with distinctive values that create a clear competitive advantage that competitors cannot have.
In 2010, Fatifish built a global fish value chain strategy, through connecting and closing production stages to bring the highest production efficiency at the most optimal cost.
DEVELOPMENT STRATEGY IN 2023 AND THE COMING YEARS:
- Continue to innovate the process and technology to optimize production and sales activities to increase gross profit rate to 9% – 10%.
- Grasp new markets, expand markets to Russia and China, especially China is expected to become one of the key markets in the near future.
- Capture market share from other fish producing countries, as well as other domestic fish producers.
- Strengthen processing and business capacity, consolidate and control quality and efficiency through the supply chain.
- Integrate the global fish value chain. Connect value chains. Responsibly link and cooperate at each stage of Fatifish to create great synergistic values that stand out from competitors.
- The criterion of the responsible value chain model is that each unit at each stage of production will be responsible for the work and products it produces, which in turn creates a value chain with the highest responsibility and products of the best quality.
- Implement a closed value chain model.
- Pause expanding the farming area. Instead, take advantage of all existing fish farming areas with the technological process of intercropping with tilapia as well as farming using Biofloc technology to limit EMS as well as other fish diseases.
- Strongly deploy a sustainable fish supply chain to sufficiently supply high quality fish for Fatifish to process and export.
- Increase processing capacity through promoting the operation of Fatifish factories, building a new fish processing factory in Ca Mau and Dong Thap.
- Increase market share in traditional markets through deeper penetration and product diversification.
- Establish a high-quality, disease-free hatchery.
- Establish a distribution system in the international market along with clean food stores, seafood restaurant chains in the domestic and international markets.
INTEGRITY
We uphold Vietnamese traditional values, which have motivated us to carry out our mission.
RELIABILITY
We do what we say, and we say what we think. This is the guiding principle to the good things we bring.
QUALITY
Fatifish is proud to provide customers and partners not only with products as promised, but also with almost 24/7 support services.
STABILITY
With our position and reputation, we always maintain the highest stability in production quantity and quality, which is a challenge to others in the same industry.
DEVOTION
Fatifish is proud to own a team of employees and workers with a lot of experience in the seafood industry in Vietnam. This turns us into a family, unifying, linking the company's core goals with the success of partners and customer satisfaction.
CREATIVITY
We always challenge ourselves and overcome our limits by constantly thinking forward, combining experience and technology, to always be a pioneer in revolutionary work in the fishery and seafood industry.
PASSION
We find inspiration and energy to contribute from the work we are doing, thereby attaching our highest responsibility in each stage of production, to each product made.
NURTURE
We care and strive to align the company's development with the benefits of the community and the environment because we consider ourselves an indispensable supporting part of these two factors.
sustainability COMMITMENT
